Increasing Demo Requests for SimplyDepo through Targeted LinkedIn Marketing Campaigns.
Growth Marketing
SimplyDepo is a B2B wholesale management platform that helps brands, distributors, and merchandisers streamline their operations. SimplyDepo partnered with Marmentum to optimize their marketing efforts to drive more demo bookings and improve customer signups.
Marmentum worked with SimplyDepo to implement a tailored marketing strategy that would increase demo requests and drive more customer signups. Key initiatives included:
Targeted LinkedIn Demand Generation Campaigns: We launched highly-targeted LinkedIn campaigns aimed at SimplyDepo’s new ideal customer profile (ICP). These campaigns focused on reaching the right decision-makers in key industries, generating high-quality demo bookings by using strategic messaging and relevant offers.
Website CRO Audit & Optimization: We conducted a detailed CRO audit to identify friction points across SimplyDepo's website. We focused on optimizing messaging, simplifying user journeys, and improving call-to-actions to ensure a higher conversion rate from visitors to demo signups.
Founder-Led Content Strategy: To humanize the brand and increase reach, we tripled content output with daily posts from the founder. This included using engaging carousels, video content, and long-form posts. The content strategy was focused on educating and building trust with the target audience, leading to higher engagement and more inbound demo requests.
The partnership continues to deliver impressive results:
Increased Demo Bookings: Targeted LinkedIn campaigns continue to drive a significant increase in demo requests, with calendars becoming too full to take all of the calls, demonstrating a strong rise in conversion rates from leads to booked demos.
Higher Customer Signups: By improving conversion pathways on the website, SimplyDepo has seen a marked improvement in customer signups, enriching their sales pipeline.
Enhanced Engagement & Lead Quality: The founder-led content strategy continues to resonate deeply with the audience, driving increased engagement and attracting more qualified leads.
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