Building a Scalable Marketing Foundation Post-Funding to Drive Growth
Demand Generation
Marketing Operations
After raising a $2.6M funding round, Fastn needed a strong marketing foundation to support their growth. They turned to Marmentum to build a sustainable, scalable marketing infrastructure, and to help drive visibility for their funding announcement.
We began by installing essential marketing tracking and attribution systems to ensure all future marketing efforts would be data-driven and measurable. With these systems in place, we conducted a comprehensive CRO audit across Fastn’s digital presence, identifying key opportunities to improve conversion rates.
To set up for long-term growth, we implemented HubSpot with an architecture designed to support Fastn’s business needs and ensure smooth alignment between marketing and sales teams. Additionally, we set up and optimized ad accounts to capture and nurture leads more effectively.
We then amplified Fastn’s funding announcement, using targeted PR and social media campaigns to maximize visibility and attract attention from the right audience.
Our strategy led to increased visibility, improved conversion rates, and better alignment between marketing and sales. We also established a solid marketing infrastructure that would support sustained growth and lead generation.
Increased visibility for Fastn’s $2.6M funding round through PR and social media campaigns, which drove significant interest from new prospects and investors
Improved conversion rates across the web and a better new user onboarding experience based on insights from the CRO audit and optimization efforts.
Installed proper marketing tracking and attribution systems for data-driven decision-making and retargeting.
Implemented HubSpot to nurture new users and convert them into paid users.
Optimized ad accounts to capture and nurture more qualified leads.
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