fabric

fabric

fabric

fabric

Driving $20M+ in Pipeline through Paid Media

Revenue Marketing

Paid Media

Overview

Overview

Before founding Marmentum, our founder led paid media in-house at fabric. He helped scale the company from Seed to Series C by building the paid media engine from the ground up.

fabric set out to replace legacy commerce platforms like Salesforce Commerce Cloud, Shopify, and Oracle Commerce. They raised $293.5M from investors like SoftBank and Norwest and needed a scalable paid media strategy to drive qualified pipeline across mid-market and enterprise segments globally.

Strategy

Strategy

Isaac led global paid media programs in-house at fabric across Google, LinkedIn, Meta, ABM platforms, and key software review sites. He designed campaigns to match each region and stage of the buying journey, testing ad creative, formats, landing pages, and conversion paths to improve efficiency and lead quality. Every campaign was built to drive pipeline, not just clicks.


Results

Results

Paid media became a core growth channel, driving $15.7M in pipeline from search and $4.4M from paid social. The approach was scalable, efficient, and repeatable, fueling fabric’s pipeline across multiple enterprise segments.

The strategy generated sales opportunities with enterprise companies like Nike, Home Depot, Sainsbury’s, Harbor Freight, and more. fabric hit aggressive revenue targets and secured additional funding to fuel continued growth.

Their Words

Their Words

“Isaac played a key role in building our growth marketing team and driving pipeline growth at fabric, helping us scale from Seed to Series C. You are in great hands with him.”

Mari Ström

Global Head of Growth & Customer Marketing, HP Digital Services

“Isaac played a key role in building our growth marketing team and driving pipeline growth at fabric, helping us scale from Seed to Series C. You are in great hands with him.”

Mari Ström

Global Head of Growth & Customer Marketing, HP Digital Services

“Isaac played a key role in building our growth marketing team and driving pipeline growth at fabric, helping us scale from Seed to Series C. You are in great hands with him.”

Mari Ström

Global Head of Growth & Customer Marketing, HP Digital Services

“Isaac played a key role in building our growth marketing team and driving pipeline growth at fabric, helping us scale from Seed to Series C. You are in great hands with him.”

Mari Ström

Global Head of Growth & Customer Marketing, HP Digital Services

Answers to Your Questions

Answers to Your Questions

Answers to Your Questions

Your top questions about Marmentum, answered.

How do I know if Marmentum is the right fit for my business?

What marketing channels do you manage?

How long does it take to see results?

What’s included in the Growth Partnership?

How do we communicate and collaborate?

How do I know if Marmentum is the right fit for my business?

What marketing channels do you manage?

How long does it take to see results?

What’s included in the Growth Partnership?

How do we communicate and collaborate?

How do I know if Marmentum is the right fit for my business?

What marketing channels do you manage?

How long does it take to see results?

What’s included in the Growth Partnership?

How do we communicate and collaborate?

How do I know if Marmentum is the right fit for my business?

What marketing channels do you manage?

How long does it take to see results?

What’s included in the Growth Partnership?

How do we communicate and collaborate?

Let's Grow Your Pipeline & Revenue

Our team is here to help you succeed. Let's work together to achieve your goals and elevate your brand to new heights.

Let's Grow Your Pipeline & Revenue

Our team is here to help you succeed. Let's work together to achieve your goals and elevate your brand to new heights.

Let's Grow Your Pipeline & Revenue

Our team is here to help you succeed. Let's work together to achieve your goals and elevate your brand to new heights.

Let's Grow Your Pipeline & Revenue

Our team is here to help you succeed. Let's work together to achieve your goals and elevate your brand to new heights.