Scaled Past $10M ARR and Drove $20M+ in Pipeline Through Paid Media
Revenue Marketing
Paid Media
Before founding Marmentum, our founder led paid media in-house at fabric. He helped scale the company from Seed to Series C by building the paid media engine from the ground up.
fabric set out to replace legacy commerce platforms like Salesforce Commerce Cloud, Shopify, and Oracle Commerce. They raised $293.5M from investors like SoftBank and Norwest and needed a scalable paid media strategy to drive qualified pipeline across mid-market and enterprise segments globally.
Isaac led global paid media programs in-house at fabric across Google, LinkedIn, Meta, ABM platforms, and key software review sites. He designed campaigns to match each region and stage of the buying journey, testing ad creative, formats, landing pages, and conversion paths to improve efficiency and lead quality. Every campaign was built to drive pipeline, not just clicks.
Paid media became a core growth channel, driving $15.7M in pipeline from search and $4.4M from paid social. The approach was scalable, efficient, and repeatable, fueling fabric’s pipeline across multiple enterprise segments.
The strategy generated sales opportunities with enterprise companies like Nike, Home Depot, Sainsbury’s, Harbor Freight, and more. fabric hit aggressive revenue targets and secured additional funding to fuel continued growth.
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